Weekend Sherpa

With tens of thousands of readers Weekend Sherpa is the largest outdoor lifestyle publication in California. In the past few years we've become the new voice of authority on getting outside for the weekend. The Weekend Sherpa reader is an ideal target for many advertisers. They're smart, motivated, affluent, and embrace the travel & outdoor lifestyle, seeking the best ways to make the most of their time. Inspired by discoveries and willing to spread the word, Weekend Sherpa's dedicated readership is sophisticated, enthusiastic, and best of all, fun.

Below are some top-level statistics about the Weekend Sherpa reader:

* They have money to spend: 53% make $100k per year of more
* Our audience is extremely educated: 98% went to college; 32% have a post-graduate degree
* They are very active: 91% are hikers, 56% are bikers (road or mtn.), 45% practice yoga, 44% are skiers or snowboarders, 65% work out at a health club or gym
* They have their passport and travel! 81% have a passport and took an international trip in the past 3 years; 58% of our readers take 6 or more domestic trips per year 

You can also check us out In The Press.

To get a media kit, rates, and more information, please fill out the form below. For immediate requests, please contact Brad Day at 415-921-1960.