Patagonia knows the outdoors. They've been making the best gear and apparel since 1972. This summer, they've teamed up with Weekend Sherpa to talk about initiatives they support, activities they love, and clothes they dig. Long before being green was cool, Patagonia was pushing the envelope for clean environmental practices. Each week throughout the summer — starting today — they'll run a short piece that brings you closer to their path-breaking brand. Introducing Patagonia's 12 Weeks of Summer.