Patagonia knows the outdoors. They've been making the best gear and apparel since 1972. This summer, they've teamed up with Weekend Sherpa to talk about initiatives they support, activities they love, and clothes they dig. Long before being green was cool, Patagonia was pushing the envelope for clean environmental practices. Each week throughout the summer — starting today — they'll run a short piece that brings you closer to their path-breaking brand. Introducing Patagonia's 12 Weeks of Summer.
Few people scale "The Nose" of Yosemite's El Capitan — the Holy Grail of rock climbing — and even fewer do it in one day. Stein Skaar, Patagonia's San Francisco store manager, is one of the few. An avid rock climber and an all-around outdoors enthusiast, Stein hones his climbing skills bouldering Indian Rock in Berkeley and Turtle Rock in Marin. His favorite piece of Patagonia summer apparel? The Capilene 1 Crew shirt. "It's 100% recycled and it's just the perfect fabric. It keeps you warm when it's cool and cool when it's warm." Sounds like a good match for a summer in San Francisco.
BONUS: Visit the San Francisco store (770 North Point St. at Hyde St.) by July 1, 2007, print this e-mail (they'll recycle the paper), and receive a free organic cotton tote bag*.
Directions to the Patagonia stores.
*$15 retail value. Available only at Patagonia San Francisco while supplies last. No purchase necessary. One bag per customer.
Miss a week? Click here to see an archive of Patagonia’s 12 Weeks of Summer.